The Invisible Weight of Ministry Leadership

Strong leadership in ministry is often associated with endurance. Leaders who keep showing up. Leaders who carry the weight. Leaders who hold everything together quietly. But sustainability does not come from carrying more. It comes from not carrying it alone.

Across congregations, synods, presbyteries, and ministry systems, many leaders are navigating layers of complexity that extend far beyond what is visible on Sunday mornings.

And often, they are doing it in isolation.

The Invisible Weight of Ministry Leadership

Ministry leadership involves far more than preaching, teaching, or pastoral care. Leaders are simultaneously holding:

• Financial pressures

• Staff dynamics

• Congregational expectations

• Historical tensions

• Community needs

• Long-term vision decisions

• Denominational relationships

• Organizational sustainability

These responsibilities are interconnected. Decisions in one area ripple into others. Over time, leadership becomes less about inspiration and more about navigation. And navigation requires support.

Why Leaders End Up Carrying Too Much

Most leaders do not intentionally isolate themselves. It happens gradually. Sometimes it begins with a desire to protect staff from stress. Sometimes it comes from unclear governance structures. Sometimes it stems from trust that has not yet been built. Sometimes it is inherited from past leadership patterns.

Often, it is reinforced by a cultural belief that strong leaders “handle it.” But when systems rely on one person holding the weight, sustainability becomes fragile.

Isolation Is Not a Leadership Strategy

Isolation can look like responsibility. But it often leads to fatigue, slower decision-making, and diminished clarity. Healthy ministry systems distribute leadership intentionally.

They create:

• Clear authority lines

• Defined decision-making processes

• Shared ownership of direction

• Support structures for leaders

• Communication rhythms that reduce uncertainty

These systems don’t remove responsibility. They make it sustainable.

Shared Leadership Strengthens the Whole System

When leadership becomes shared, several shifts happen:

• Staff become more engaged

• Volunteers understand their role more clearly

• Decision-making becomes more consistent

• Vision becomes more stable

• Leaders regain space to think strategically

Shared leadership is not about reducing accountability. It is about strengthening the entire organizational ecosystem.

The Role of Intentional Support

Support for ministry leaders doesn’t happen accidentally.

It requires:

• Naming complexity honestly

• Mapping systems clearly

• Identifying pressure points

• Building leadership capacity across roles

• Establishing rhythms for reflection and recalibration

Healthy organizations do not remove challenges. They create structures where challenges can be navigated collectively.

Moving Toward Sustainability

Leadership sustainability is not about doing less. It is about holding responsibility differently. When leaders are supported by systems — not just expectations — they regain clarity, energy, and long-term perspective. Ministry becomes less reactive. Decision-making becomes steadier. And the organization becomes more resilient.

Strong leadership does not mean carrying everything. It means building environments where leadership can be shared, supported, and sustained.

Holy Cow Consulting partners with churches and ministry systems to create healthy leadership structures, clarify decision-making, and build sustainable organizational rhythms.

Learn more at: https://holycowconsulting.com/

January Leadership Clarity: Why Alignment Matters More Than Planning

January arrives with pressure.

New plans. New goals. New expectations.

And for leaders, an unspoken message: we should already know what comes next. But here’s the truth we see every year — January isn’t when organizations need more planning. It’s when they need more clarity.

Planning Without Clarity Creates Noise

Planning assumes alignment already exists. Clarity asks whether it actually does.

When teams jump straight into planning:

• Goals feel disconnected

• Meetings multiply but direction doesn’t

• Leaders feel responsible for “fixing” momentum that never had a clear foundation

Planning fills calendars. Clarity creates coherence.

Why January Matters So Much

January is a transition month.

People are:

• Returning from rest (or exhaustion)

• Re-entering routines

• Carrying reflections they haven’t fully processed

This makes January uniquely powerful — and uniquely risky. Handled well, it becomes a reset. Handled poorly, it becomes a rush back into chaos.

What Clarity Actually Looks Like:

Clarity isn’t a vision statement on a wall. It shows up in quieter, more practical ways:

• People understand why their work matters

• Roles feel defined instead of blurry

• Decisions feel easier, not heavier

• Energy flows toward shared direction

When clarity exists, planning becomes lighter — not heavier.

The Leadership Shift January Requires

January leadership isn’t about urgency. It’s about orientation. Strong leaders ask:

• Where are we aligned?

• Where are we confused?

• What feels heavy right now — and why?

• What assumptions are we making that need to be examined?

These questions create trust before they create action. Before You Plan, Pause If January feels foggy, that’s not failure. It’s information.

Clarity doesn’t slow momentum — it prevents wasted movement.

How Synched™ Aligns Ministries for the New Year

“When a congregation moves together, it thrives together.”

Every January, church leaders set goals for the year ahead — more outreach, stronger giving, deeper connection. But too often, those goals exist in silos. The outreach team moves one way, the worship team another, and the finance team just tries to keep up.

That’s why Holy Cow! Consulting created Synched™ — a process that helps churches plan holistically by aligning every ministry, mission, and member around a shared vision.

What Is Synched™?

Synched™ is more than a planning tool — it’s a discernment process designed to bring unity and direction to every part of your church.

When your congregation is synched, it means:

  • Your mission, ministries, and members are pulling in the same direction.
  • Your resources stretch further, without stretching people thin.
  • Your leaders can make decisions confidently, backed by clear data.

“When a congregation is in sync, all ministries are robust in their own right, and each helps advance the church’s mission.”

How Synched™ Works

Synched™ takes your existing data — from your CAT™ results, member input, and ministry metrics — and turns it into a clear, actionable plan.

The process helps your leadership:

1️⃣ Identify alignment between mission and ministry.

2️⃣ Highlight areas where time or energy are being spent without return.

3️⃣ Ensure every program, budget, and effort moves toward the same purpose.

It’s not about doing more. It’s about doing what matters together.

Why Alignment Matters

A church can have great ministries — but if they’re not aligned, they can accidentally compete for time, volunteers, and focus.

Synched™ helps you:

• See where your ministries naturally complement each other.

• Spot areas of overlap, tension, or fatigue.

• Clarify what success really looks like in your context.

When every team sees how their work connects to the whole mission, collaboration replaces competition.

“Alignment turns effort into impact.”

Faith + Data = Direction

Synched™ is guided by faith, but grounded in data. It integrates benchmarking insights from the CAT™ with your church’s lived experience to create a plan that’s both spiritual and strategic. This ensures your next chapter isn’t built on guesswork — it’s built on shared understanding.  

Start the Year Synched

The new year is the perfect time to pause, realign, and lead with clarity. If your 2025 felt scattered or if your ministries feel disconnected, Synched™ will help bring everything — and everyone — together. ✨

Align your leadership. ✨ Strengthen your mission. ✨ Reconnect your ministries.

👉 Learn More About Synched™

👉 Schedule a Consultation

Because guessing shouldn’t be part of your planning.

“When your church moves in the same direction — guided by the Spirit, grounded in data — growth becomes natural.”

— Emily Swanson, Owner & President, Holy Cow! Consulting

Why Every Congregation Needs a Year-End Checkup

“You can’t plan where you’re going if you don’t know where you stand.”

Every fall, congregations prepare for a new season of ministry. Budgets get drafted, calendars fill up, and goals take shape. But amid all that planning, one crucial question often goes unasked: How healthy are we, really?

Before the new year begins, your church deserves a moment of reflection — a spiritual and organizational checkup that reveals not just your numbers, but your pulse.

The Value of a Year-End Checkup A “checkup” isn’t about diagnosing problems. It’s about making sure your church is thriving, not just surviving.

Through the Congregation Assessment Tool (CAT™) or the Conversations™ assessment (for smaller congregations), you can measure:

  • Satisfaction & Energy — Are your members engaged and fulfilled?
  • Culture & Clarity — Do you share the same mission and direction?
  • Readiness for Change — Is your community open to new possibilities?

These insights help you start the new year with confidence — not guesswork.

Why Conversations Aren’t Enough

Leaders talk to people constantly — in hallways, meetings, and fellowship hours. Those moments matter. But they only tell part of the story. Without benchmarked data, it’s easy to mistake a few loud voices for the whole congregation.

“Data gives every person in your pews a voice — not just the ones you hear most often.”

When you listen with both empathy and evidence, you gain a clearer view of where your church truly stands.

What a Healthy Congregation Looks Like

A healthy congregation isn’t one without challenges. It’s one that understands its story — the strengths, struggles, and opportunities that shape its future.

When leadership can say, “Here’s where we’re strong, here’s where we can grow, and here’s where God is calling us next,” that’s when alignment happens.

The CAT™ provides that language.

The Conversations™ assessment makes it accessible even for small congregations with fewer than 35 attendees.

Start the New Year with Clarity January isn’t the time to start asking, “What do our people think?” — it’s the time to act on what you already know.

A year-end checkup with Holy Cow! Consulting helps you:

  • Identify what’s working (and celebrate it!)
  • See where energy is fading
  • Create a focused plan for the year ahead And best of all — it replaces assumptions with clarity.

👉 Learn More About the CAT™

👉 Explore Conversations™ for Small Congregations

From Our Founder “Data doesn’t replace discernment — it strengthens it. When you know the heartbeat of your congregation, you lead with confidence and compassion.”

— Emily Swanson, Owner & President, Holy Cow! Consulting

Transparency Sparks Generosity: How Data Builds Trust in Stewardship

“We can’t expect generosity if we don’t first build trust.”

As stewardship season approaches, church leaders across the country are inviting members to give, reflect, and plan for the future. But here’s the truth: you can’t inspire generosity without first building trust.

Trust begins with listening — and not just to the loudest voices. That’s where data becomes your most faithful partner. The Link Between Data and Trust When members believe their leaders see and understand them, generosity follows. But without data, leaders often rely on surface-level conversations or assumptions.

The Congregation Assessment Tool (CAT™) takes the guesswork out of understanding what your people think and feel — especially when it comes to giving.

With the CAT™, you’ll discover:

• How confident your members are in your leadership and financial transparency.

• What motivates their giving — obligation, gratitude, or shared mission.

• Whether your congregation feels aligned around a clear vision for the future.

When you can point to data — not just anecdotes — members begin to trust the process.

Why Data Strengthens Stewardship Campaigns

A strong stewardship campaign isn’t about raising money. It’s about deepening commitment and purpose. When you use data to show transparency and alignment, you send a powerful message: “We’ve listened. We’ve learned. And we’re stewarding your gifts with clarity and care.”

The Stewardship and Strategic Planning Modules within the CAT™ help you understand:

  • How informed members are about where money goes.
  • How strategically aligned is your congregation around mission and resources.
  • How your community perceives generosity, abundance, and trust.

This information helps you shape communication that resonates with both the heart and the head. Real Churches. Real Impact.

One congregation in the Midwest used their CAT™ results before launching a major stewardship campaign. Their leadership discovered that many members didn’t understand how funds were allocated — not because of mistrust, but because of lack of communication.

By addressing those gaps, the church built transparency, shared clear goals, and saw participation rise significantly the following year.

“The CAT™ showed us where our members were confused — and helped us build confidence before we ever asked for a pledge.”  

Trust Is the First Step Toward Generosity; When data confirms what you feel in your heart, it gives you the confidence to lead faithfully and communicate transparently.

At Holy Cow! Consulting, we believe that trust is stewardship — and it starts with truly listening to your people.

✨ Build that trust. ✨ Steward with clarity. ✨ Lead with confidence.

👉 Learn More About the CAT™

👉 Start Your Stewardship Module Today

As we like to say around here… “Because guessing shouldn’t be part of your planning.”

— Emily Swanson, Owner & President, Holy Cow! Consulting

5 Reasons Young People Aren’t Attending Church (And What You Can Do)

Church leaders everywhere are asking the same question: “Where are the young people?”

Attendance among Millennials and Gen Z has been steadily declining. Many congregations try new programs or events to bring them back, but often, the root causes go deeper than surface solutions.

That’s where the CAT™ (Congregation Assessment Tool) makes a difference. Instead of guessing why younger generations aren’t engaging, CAT™ reveals the evidence-based data your church needs to see clearly.

5 Reasons Young People Aren’t Attending Church

1. They don’t feel seen or heard.

Young people often feel like decisions are made without their voices.

2. They’re skeptical of institutions.

Trust in organized religion has declined nationwide. Without transparency, they hesitate to commit.

3. They want authenticity. Young adults spot inauthenticity quickly.

If words and actions don’t align, they disengage.

4. They’re overloaded with competing priorities.

Between school, work, and social life, church can feel like “just another thing.”

5. They need a safe place to ask questions.

When churches avoid hard conversations, younger people look elsewhere for community.

What Churches Can Do

The good news: solutions exist — but they aren’t “one-size-fits-all.” What works in one congregation may not work in another. That’s why the CAT™ is so valuable.

With data from over 6,000 congregations, the CAT™ helps leaders:

• Identify if young people feel engaged or overlooked

• Measure satisfaction and readiness for change

• Understand what ministries or messages resonate with younger voices

• Create a roadmap for meaningful, authentic connection

In short: The CAT™ takes the guesswork out of reaching the next generation.

Ready to Listen Deeper?

If your church is worried about declining youth participation, you don’t have to guess.

The CAT™ can help you uncover the real story and take your next faithful steps with clarity.

👉 [Learn More About the CAT™]

👉 [Schedule Your CAT™ Assessment]

🐮 Why 6,000+ Congregations Trust the CAT™ Over Standard Surveys

Church leaders are constantly listening to their people. Between worship, meetings, and casual conversations, you hear a lot about what members think and feel. But when it comes time to make big decisions, informal conversations can only take you so far.

That’s why we created the CAT™ (Congregation Assessment Tool) — and why it’s unlike any other survey you’ve ever seen.

What Makes the CAT™ Unique?

The CAT™ is the only assessment of its kind, available exclusively through Holy Cow! Consulting.

Here’s what sets it apart:

🐮 Exclusive: No other organization offers the CAT™.

🐮 Evidence-Based: Built with sociological rigor, grounded in Christian ministry.

🐮 Benchmarked: Your results aren’t floating in isolation — they’re compared against data from more than 6,000 congregations nationwide.

This means when 60% of your members agree on something, you’re not left wondering if that’s “good” or “bad.” With benchmarks, you see what those numbers really mean compared to thousands of churches like yours.

👉 In short: We take the guesswork out of leadership decisions.

Why Not Just Rely on Conversations?

It’s true — leaders are constantly in dialogue with their people. But here’s the problem:

🐮 People often hold back what they really think.

🐮 Leaders usually hear from the same small group of voices.

🐮 Without benchmarks, you can’t see the bigger picture.

The CAT™ gives every member a chance to be heard — not just the most vocal. And it translates those voices into clear, actionable insights.

Real-World Impact

Here’s how one church described their experience:

“Our work with Holy Cow! was insightful and flexible. The CAT™ helped us affirm where we are and gave us clarity on where to grow. It sparked conversations we could never have had without this data.”

– Church of St. Michael & St. George, St. Louis, MO

Stories like this are common. For many churches, the CAT™ becomes the turning point that helps leadership teams move from uncertainty to clarity.

Ready to Take the Next Step?

If you’re tired of guessing and ready to start leading with confidence, the CAT™ is here for you.

👉 [Learn More About the CAT™]

👉 [Schedule Your CAT™ Assessment]

Until the cows come home.

Emily Swanson

Owner and President of Holy Cow! Consulting

Beginning the conversation with Vitality – OI and congregation size

I had a Presbytery staff member say to me recently “it just seems like we are always talking about viability and not vitality – they are very different. We need to change the conversation.” This comment and my experience this weekend reminded me yet again that indeed the two are very different. Both also reminded me of why we do what we do at Holy Cow! Consulting.

On Saturday, I worked with a congregation in St. Louis that has an average weekend attendance of 68 people. If we talked about viability or just looked at count data it would give us pause. But that is not our job at Holy Cow! Consulting. We start by looking at vitality.

Out of the 1,855 other congregations this congregation was benchmarked against, it was in the 99 percentile for both energy and satisfaction. Meaning, that only 1% of the churches in our data base had a higher level of morale and vitality. They were also in the 99 percentile for flexibility and in the very high range for conflict management abilities, trust in leadership, readiness for ministry and other performance indices. Where they need to be doing well, they are doing extraordinarily well.

I have written before about the small but mighty congregations. Count data will not help us find our vital congregations. We cannot assume that a church that has 1000 or 500 people in average weekly attendance has the necessary vitality to sustain a healthy congregation even though, on their face, they suggest viability. And, we also cannot assume that the smaller congregations that are hitting the ground running with internal health and external focus do not offer best practices and ideas that can help us better understand what makes a vital congregation. We need to learn from these small but mighty congregations because, equal to vital congregations of larger size, they are the ones to watch over the next five years.

So, as congregations and regional associations, let’s move the conversation past the question of viability. Let’s set aside the count data, we know what it says. Instead, let’s begin our conversations about congregations with vitality and see what God has in store.

Emily Swanson, President of HC!C

*With the congregation’s permission I am sharing that the congregation I wrote about above is First Presbyterian Church of St. Louis, MO. If you are a smaller congregation or assist other small congregations in their work, I would suggest reaching out to these folks for some ideas as you move forward. Their website is http://www.firstpresbyterianstl.com

Benchmarking – Why We Do things the Way We Do

To date, our team at Holy Cow! Consulting has worked with close to 3,000 congregations. We have worked with congregations in every U.S. state with the exception of Hawaii (unfortunately for us). We have been stuck in snow storms in Minnesota, lost in the woods in Wisconsin, seen Mount Rainer in the rearview mirror, found out how cool Omaha is, hung out with a seal in San Diego, forgotten to order unsweetened iced tea in South Carolina, and been gently heckled by congregations in Michigan because we have a lot of OSU allegiance in our office. We have covered a lot of ground over the years and have met a lot of amazing people.

If we are running a Congregation Assessment Tool (CAT) within our current database, the data is benchmarked against around 1,800 congregations – this number grows every day.  Approximately 88% of those congregations within our current benchmarking have run their CAT in the last five years.

Just as overview, when we look at the database this is a general overview of its makeup:

  • 411 congregations are Evangelical Church in America (ELCA)
  • 412 congregations are Episcopal
  • 375 congregations are Presbyterian
  • 68 congregations are Methodist
  • 80 congregations are United Church of Christ
  • 25 congregations are Nondenominational
  • 24 congregations are Lutheran Church Missouri Synod
  • The remaining numbers include congregations that are Baptist, African Methodist Episcopal, ECO, LCMC, and various other mainstream denominations

So why do we benchmark? Benchmarking allows us to take the data from each congregation and remove the element of guesswork.  For example, when we look at hospitality within a congregation, one of the questions we ask people is whether “a friendly atmosphere prevails among the members of our church.” If 61% of the congregation clearly agree with that statement, just looking at the raw data, that appears to be pretty good level of hospitality. That is more than half of the people within the congregation saying that there is a friendly atmosphere. But when we compare the data within the benchmarking, we find that this only puts the responses to that question in the 12th percentile. So, 87% of the other congregations in the database had more people clearly agree with that statement. This significantly changes what we understand from the data. We are able to move from trying to guess “is this how it is supposed to feel” and we can see what is typical and what is exceptional about each congregation.

When we talk about benchmarking, one of the most frequent questions we get asked is ”why don’t you benchmark us against other churches in our denomination.”  The denomination question is usually followed by a general  statement about who they are as Lutherans, Presbyterians, Episcopalians, etc.  Notably, here and there, the data can show some national denominational tendencies which we have noted in our denominational books. But generally, those statements about who each denomination claims to be has yet to play out meaningfully congregation to congregation in the data.

For example, if you look at the maps on the left, they include all of the ELCA congregations in our database. You can see that they range anywhere from very low energy and satisfaction to very high energy and satisfaction.  Likewise, these ELCA congregations are conservative and progressive, flexible and settled.

When we receive an order for the CAT from an ELCA church we cannot predict where that congregation will land in any one area.  Instead, the data tells us that each ELCA church could land anywhere in the benchmarking – and this is important.

But there is an even more important reason why we benchmark the way we do.  Both the Pew Research Center and the Cooperative Congregational Election Study (CCES) looked at mainstream denominations over a four-year period. The Pew’s study ended in 2016 and CCES ended their four-year study in 2015.  What they both found is that within that four-year period 16% of members in mainstream denominations changed denominational affiliations.  Methodists become Episcopalians, Presbyterians became Methodists, Lutherans in the ELCA moved to the LCMS.

What does this mean? Let’s break this down by year and attendance.  16% over four years, is 4% per year.  This means that if a congregation has a weekly attendance of 150 people, there is the potential that the congregation will lose 6 people per year.  By the end of four years, it is estimated that 24 people in that congregation will move to another denomination.

This type of movement indicates that benchmarking churches within their own denomination is not how the average member is looking at their experience within their congregation.  The average Presbyterian member is not looking at their experience and asking, “is this how I have felt in other Presbyterian churches?” they are instead asking “is this how I have felt in other churches” but also “is there a better place I fit regardless of denomination?”  As we posited in “Fly in the Ointment” several years ago, people no longer just buy Ford cars in allegiance to the Ford company. The same is true within our denominational life. People will find the church that fits them and what they need in their life, regardless of the denominational name on the sign out in the front yard.

It is our mission at Holy Cow! Consulting to help regional associations and congregations, through an evidence-based discernment process, become vital, healthy organizations that better serve Christ and our communities. We benchmark the way we do because the data shows that putting congregations in a greater context is essential to truly assess where they currently are in order to help move them to where they are called to be.  This is not just our mission, it is also our ministry.

We hope to see you in our travels.

– Emily Swanson, President

 

Moving Past the Same Old Plan – How OI can help

As the team at Holy Cow! Consulting works with congregations all over the country, we find ourselves experiencing two things quite frequently.

The first is the limitation of count data and the same old responses to that data. You don’t have to do a lot of research to find that a large number of mainstream denominations are experiencing decline in worship attendance, as well as a decline in membership numbers.  Often the response from regional associations to this decline is that congregations can mitigate these losses by (1) sharing the good news of Jesus Christ and (2) connecting with the growing number of the spiritual but not-religious unchurched people in their communities.

Here we see the limitations of count data. At a national level, denominations know virtually nothing about the kinds of experiences members and visitors are having in their churches.  They have no choice but to continue citing the same statistics with the same proposed solutions.

But in fact, churches do not benefit from a pep talk urging them to reach out. Reaching new members and incorporating them into the life of the church is already the first or second priority of 99% of the denominational churches in the USA.  The real problem that needs to be addressed can only be discovered through witness data, the power of letting members and visitors speak.

When we listen, we discover the real issues:  in the typical church,  only half of the members are clearly satisfied and more than a third (37%) feel members are simply “going through the motions.”  Until this changes, it will be impossible to make the case that the church is a better option for their lives than the local library, which performs many of the same functions of the church and with a 90% satisfaction level.  There are exceptional churches that rise about these generalizations which we call transformational churches.  However, our focus on count data means we are neither identifying them nor learning from them fast enough. This also indicates that our congregations are not adapting.

The second experience is a call from an interim pastor who has stepped into a church where the previous pastor left in a state of frustration.   In this all too frequent situation, when we run the Congregation Assessment Tool (CAT) and look at the Vital Signs report of the results,  it shows a church in the hospice quadrant.  This means that unless the church makes changes in the system to achieve a higher level of missional flexibility, the next pastor will also fail, and the next, and the next.  This is not the case of finding the leader that fits in the congregational culture but rather a situation where the congregation must decide it is time to change. Without this congregational self-awareness, we are sentencing leaders to failure.

These hospice congregations have made reaching new people their highest priority  (as urged by their denomination), but they are a congregation where only 30% of the members feel positive about the church and over 50% of members feel the congregation is just going through the motions.  This is not the setting where new people will feel the energy and vibrance of what Christ can bring to their lives within the body of a congregation. Outreach by this church is not only futile; it is likely poisonous.

The way to move past this same old plan that is failing our congregations is organizational intelligence.  The enlightenment from Organizational Intelligence (OI) offers meaningful hope for breaking out of the tired clichés and sermonic urgings. OI helps identify practical strategies that hold real promise.  It presses congregations to look deeper than count data- helping them take a meaningful look at where they are today, not where they wish they were, but where they truly are in terms of organizational health.  And folded into next steps, OI can help move congregations to where they are called to be.

We are here to help when your congregation or regional association is ready to begin this journey.